And now, a brief history of Apple Messaging services: iMessage. Both the companies claim to offer the best service in the industry and the fact is very true, though in some cases the change the top position in. Augno comments 8203 Apps for Mac Chrome Extension for Hangout for Mac, featured, Google hangout for Mac Google has been the biggest competitor of the Apple since the time of evolution.Capture, edit and share videos in seconds. The full power of the company is behind iMessage with no other distractions.The 1 screen recorder for Chrome. In fact, Apple has never launched a competing messaging app in the nine years this service has been around. Apple did not release a second, competing messaging app 18 months after the launch of iMessage. Aside from cellular messages, the Messages app can also integrate into other messaging services, including Google Hangouts.Apple launched iMessage along with iOS 5 in October 2011 and brought iMessage to the Mac with the release of OS X 10.8 Mountain Lion the next year.Carriers were apparently blindsided by the announcement of iMessage and Apple's commandeering of SMS. Cupertino couldn't care less about the feelings of AT&T et al. IMessage messages synced to your Mac, and eventually, SMS forwarding arrived in 2014, so I guess you can say that's when the service fully powered-up.Googles new product is designed to offer a free video calling option to its Google Hangouts application and its Google+ s Google Chrome for Mac Google’s game changing browser Chrome for Mac combines sophisticated technology with a simple UI, to create a faster, safer and easier browsing experience.We'll later see Google acquiesce to the wishes of carriers and put SMS on a pedestal, but Apple was the polar opposite. Therefore you could use iMessage to communicate with everyone, no matter what. As Apple was fond of saying at the time: it just worked. Apple's service was the SMS client on iOS, but it also pushed people over to the enhanced iMessage service whenever possible. Save to Google Keep in a single click Capture a screenshot of your current page in entirety and reliablywithout requesting any extra permissionsIMessage quickly became the template for what users wanted from a Google Messaging system.
![]() Google Hangout Apps Install Base IMessageWhatsApp shot the rumor down publicly, calling it "not factually accurate." Next up was an April 2013 report from DigitalTrends saying Google was negotiating a WhatsApp buyout for $1 billion. The first bit of smoke was from a TechCrunch report in December 2012, saying that Facebook was sniffing around. The app doesn't have much of a presence in the US, but it is extremely popular in India, Europe, Africa, and Latin America. In late 2012, rumors started swirling that the then-independent company was taking acquisition bids. One more competitor—WhatsApp is now worth $22 billionBy 2012, WhatsApp had become one of the world's most popular messaging apps and was announcing explosive metrics like 10x more messages per day than it had seen the year before. The result is that while iMessage is great, you won't see it on a "most popular messaging services" list. This also means Apple sees iMessage as a solvent business since more lock-in means more hardware sales.The hardware lock-in limits the install base iMessage can have, though, since not everyone wants or can afford Apple hardware.From 2009 to 2014, WhatsApp built a messaging app worth $22 billion that boasted 450 million users. It's the perfect example of how harmful Google's lack of focus can be. Instead, Facebook's valuation of the messaging market was in a completely different league from Google's, and it turned the deal into one of the biggest tech acquisitions ever.WhatsApp was a company that was only five years old at the time and had only 50 employees, yet it ran rings around Google's messaging efforts (which is a truly embarrassing situation). Google's $10 billion bid would have been the company's second-largest acquisition ever, after Motorola. There was apparently a bidding war going on, and, according to a report from Fortune, Google tapped out at $10 billion. It's something the company is willing to spend tens of billions of dollars on, while Google is content to let messaging languish as a series of unstable side projects.We recently got an amazing bit of commentary on this series of events from Apple, which ended up having some of its internal communication aired out in public thanks to the Epic Games case against the company. I think most observers would say Facebook understands social networks and messaging more than Google could ever dream of, and it's interesting that Facebook treats messaging as a pillar of the company. Instead, the messaging rich got richer, and Facebook was able to control the WhatsApp user base along with its already popular Facebook Messenger service. The founders were apparently shocked to see that $1 didn't hurt people's appetite for the app, and it just remained a paid app.If Google had spent the money to buy WhatsApp, today it would probably be a messaging powerhouse. WhatsApp originally did this to slow user growth to a manageable amount and cover the cost of sending initial SMS sign-up texts. Other execs were skeptical of the move, and the plan never happened, but it shows again how Google buying WhatsApp could have been a major turning point for the industry.Cue (and Facebook) were definitely right about the future of WhatsApp. Cue wanted to respond to Google/WhatsApp by going really hard and bringing iMessage to Android instead of keeping it the Apple-ecosystem exclusive it is today. At any point in the last 15 years, messaging has almost always been a complete afterthought in the company's lineup. Cue asked the other Apple execs, "Do we want to lose one of the most important apps in a mobile environment to Google?" AdvertisementHearing a high-ranking Apple exec call messaging "one of the most important apps" is, again, strikingly different compared to how Google normally runs messaging. And often when you're collectively writing or editing something, you want to have a discussion about it. Google Docs/Sheets/Slides is a great online tool for collaborating on a document. Google Docs Editor Chat (2013)—Just like Gmail chat, but not integrated with anythingLifetime: J(Sheets)/Ap(Docs and Slides)-PresentLet's take a minor detour from the major messaging apps to talk about Google Docs. Digitize figures for macWhile Google Talk works everywhere and will pop up on your phone, Google Docs Chat is awkwardly only available through the desktop web app, which means you'll only get a message if you are sitting in front of a computer with that specific document open. I am always first invited to look at a Google Doc through a real messaging service, like Hangouts, and then at some point we have to awkwardly stop talking on Hangouts and start talking to Google Docs just to get the convenience of having everything in a single window. Google Docs throws everyone looking at a document into a single group chat, and combined with the fact that some documents could be public, maybe that didn't jibe with Google Talk's contact security model.If Google could have made everything work, Gmail's use of a real chat service still seems like a more convenient solution. It actually was Google Talk under the hood, but somehow this wasn't integrated with Google Talk. What's crazy about that timeline is that Google Docs and Slides implemented Chat in 2013, one month before Google Hangouts launched. The weird thing about Docs and Gmail is that the interfaces are nearly identical—pop-up chat boxes that you can type in—but Gmail's is so much more reliable and convenient thanks to being plugged into a real chat service.Like we discussed in the Google Talk section, thanks to sharing some back-end functionality with Google Talk, the 2017 shutdown of Google Talk disrupted Docs chat for a bit while it switched to Hangouts.
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